Threads10 posts a day, free
Free Threads scheduler
Write it once, put it in the queue, and it goes out at the hour you picked. 10 posts a day on the free plan, across every network you connect, with no card. The same queue is driveable by your own agent, which is the part most free plans fence off.
What Threads allows in a post
| Text | 500 Unicode code points |
|---|---|
| Images | up to 20, .png, .jpg, .jpeg |
| Video | 1 per post, .mp4, .mov, up to 5 min |
| Mentions | @handle |
Threads allows 500 characters per post and 20 images, 1 video up to 5 min, from Threads's own documentation as read on 2026-07-21. Shapeless enforces that table before a draft is queued. The full table is on the Threads spec page; check a draft yourself with the free Threads character counter.
Threads's own free scheduler
Not in the Threads app: Meta Business Suite cross-posts to Threads from an Instagram post, on desktop.
- 1
Add the Threads profile to the same business portfolio as the Instagram profile; the usernames have to match.
- 2
In Meta Business Suite on desktop, create the post with Instagram selected as a destination.
- 3
Pick Threads as a cross-post destination. Meta's article is explicit that this is desktop only and that Instagram must be selected.
- 4
Schedule it with the same Scheduling options as any Business Suite post.
Threads is an echo of your Instagram and you do not want to write for it separately.
- It is a cross-post of an Instagram post, not a Threads post written for Threads.
- Desktop only, and only when the Instagram and Threads usernames match.
- The Threads app itself has no scheduler.
Read from Meta Business Help Centre: cross-posting to Facebook, Instagram and Threads on . Platforms move menus; the source is the place to check.
Schedule it by hand
Three screens, and they are the only nouns we use. Manual writes one post yourself and lets any account say it its own way from its preview. Queue drops it into the next free slot for that account, so you never pick an hour twice. Calendar shows the week and lets you drag a post to a different day.
- Connect Threads once, under Accounts, through Threads's own sign-in.
- Open Manual, pick the Threads account, write the post. The preview beside it is Threads's own chrome, not a rectangle.
- Press Add to queue for the next free slot, Schedule for an exact time, or Post now. All three are always on screen.
When the queue fires. Each connected account carries its own posting times, in your zone. Add to queue drops the post into the next free slot for that account, so you pick the hours once and never pick an hour again. We do not guess a best time for you.
After it is queued. Calendar shows the week; a post still in the queue can be opened and rewritten, dragged to another day, or cancelled, right up to the moment it goes out. An agent sees the same queue through posts_list and posts_get.
Composing, scheduling and publishing never spend credits. The $5 refilled each month is only for the agents that research, write, design and render.
Schedule it from an agent
The same post, the same queue, three interfaces. Mint a scoped key under Settings → API keys, or add our Threads MCP server to Claude, ChatGPT, Cursor or your own host and let it call posts_create. Tools that publish are flagged, so the host asks you first.
curl -X POST https://shapelessai.com/api/posts \
-H "Authorization: Bearer $SHAPELESS_API_KEY" \
-H "Content-Type: application/json" \
-d '{"connectionId":"CONNECTION_ID","postText":"Rebuilt onboarding. The part we were proudest of broke first.","queue":true}'{
"name": "posts_create",
"arguments": {
"connectionId": "CONNECTION_ID",
"text": "Rebuilt onboarding. The part we were proudest of broke first.",
"queue": true
}
}shapeless posts create --to CONNECTION_ID --text "Rebuilt onboarding. The part we were proudest of broke first." --queueSwap "queue": true for "scheduledAt": "2026-09-20T09:00:00Z" to pin an exact minute; leave both out and it publishes now.
Over the daily cap the API answers 402 with free_daily_cap, the limit and the reset time, so an agent can wait rather than retry blindly.
Questions
- Is there a free Threads scheduler?
- Yes, two kinds. Threads schedules posts itself - not in the Threads app: Meta Business Suite cross-posts to Threads from an Instagram post, on desktop. Threads is an echo of your Instagram and you do not want to write for it separately. Ours is free too: 10 posts a day across every network you connect, no card, and the same queue is driveable by your own agent.
- How many characters can a Threads post be?
- 500, and 20 images, 1 video up to 5 min, from Threads's own documentation as we last read it on 2026-07-21. We enforce the same table before a draft is queued, so a post that breaks a rule is fixed rather than rejected at publish time.
- Can an AI agent schedule my Threads posts?
- Yes, on the free plan. Add https://shapelessai.com/mcp to Claude, ChatGPT or any MCP host and the posts_create tool schedules through your connected Threads account, or call POST /api/posts with a scoped key, or run the CLI. Publishing tools are flagged so the host asks you before anything goes out.
- Can I schedule a first comment on Threads?
- No, and we will not pretend otherwise. firstComment is accepted for LinkedIn, X and Bluesky only; on Threads the API answers 422 and names the rule. Threads has no equivalent we can publish reliably.
- What does the free plan cost me later?
- Nothing for the rail. Scheduling and publishing never spend credits. The $5 refilled each month is for the agents that research, write, design and render - a paid plan refills more of it and lifts the daily cap.
10 Threads posts a day, free, plus $5 of credits every month for the agents that make them.
Start free forever