Clay

Clay is data infrastructure for go to market teams. It centralizes first and third party sources, buys data from a marketplace of 200+ providers, and waterfalls several providers together for better coverage. Claygents and account agents research companies and people with AI, and signals track job changes, promotions and other triggers.

On top of that sit workflows: CRM enrichment, TAM sourcing, territory planning, reverse ETL, ad audience syncs to LinkedIn, Meta and Google, and messaging through its own sequencer. Clay MCP puts prospecting data into reps' AI tools, and an agent plugin with an API and a CLI lets a coding agent build in Clay directly. It starts with a free trial.

At a glance

Questions

Does Clay have an MCP server?

Yes. Clay publishes an MCP server, so Claude, ChatGPT, Cursor and every other MCP host can drive it in a conversation.

Is Clay free?

Clay offers a free trial, then a paid plan.

What does Clay do?

Pulls data from 200+ providers, runs AI research agents and launches GTM plays. It is listed under Research and Automation.

Sources, read 14 Sept 2026

• Clay homepage · 14 Sept 2026

Clay alternatives for research

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AmplemarketFinds B2B leads, researches them and runs multichannel outreach sequences.	DoesEmailResearch	Agent accessscreen only	PricingFree trial, then paid
Apollo.ioB2B prospecting database with outreach, enrichment and deal workflows.	DoesEmailResearch	Agent accessMCP	PricingFree plan, paid tiers
ShapelessAIusAgents research, write, design and schedule posts and short videos for each platform.	DoesSchedulingVideoResearch	Agent accessMCP · API · CLIClaude, ChatGPT, Claude Code, Cursor, Codex	Pricing$5 free every month, no card

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