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Facebookthree ways, cheapest first

How to schedule Facebook posts

Facebook schedules posts itself, for nothing, and for a lot of people that is the whole answer. Here are those steps, from Facebook's own help pages, first. Then the way that also covers your other networks, then the way your own agent does it.

1. The Facebook way, with no tool at all

Meta Business Suite on desktop, under Scheduling options in Create post.

  1. 1

    Go to business.facebook.com and click Create post, from the home page or the Content tab.

  2. 2

    Under Post to, pick the Facebook Page, Instagram profile or Facebook Group.

  3. 3

    Add photos under Media, then write the text under Post details. The text can differ for Facebook and Instagram.

  4. 4

    Under Scheduling options, pick the date and time. Active times suggests hours from the last 7 days of follower activity.

  5. 5

    Click Schedule. Manage them later under Content, Posts & reels, then the Scheduled tab.

Facebook's own scheduler is enough when

Your audience is on Facebook and Instagram, both are in the same business portfolio, and nothing has to leave Meta.

  • Meta's networks only. A post that also has to reach LinkedIn or X is two more tools.
  • You need full control of the Page, or Content permission on it.
  • Business Suite is a heavy console for one Page and one post a week.

Read from Meta Business Help Centre: create and manage posts in Meta Business Suite on desktop on . Platforms move menus; the source is the place to check.

2. The free way, when one network is not the whole job

The native scheduler stops being enough the moment a second network is involved, or the post needs a first comment, or you want to see the week rather than one post. Our free plan is 10 posts a day across every network you connect, with no card.

  1. Connect Facebook once, under Accounts, through Facebook's own sign-in. No developer app, no key.
  2. Open AI Scheduler, pick the Facebook account and write. Pick more accounts, and edit any preview where that account should say it differently.
  3. Add to queue takes the next free slot for that account, Schedule pins an exact minute, Post now sends it. Calendar shows the week.

Scheduling and publishing never spend credits. The $5 refilled each month is for the agents that write, design and render, which is the difference between this and a queue.

The per-network rules, and what happens when a draft breaks one, are on the free Facebook scheduler page.

3. From an agent, on the same free plan

Add our Facebook MCP server to Claude or ChatGPT and ask in plain words, or call the REST API or the CLI with a scoped key. Same queue, same cap, same approval.

Connect Claude, ChatGPT or Claude Code once, or give a coding agent an API key (Settings → API keys) and the docs, then say what to post. It finds your accounts and the queue on its own.

Docs
https://shapelessai.com/docs
The calls, if you want them
REST
curl -X POST https://shapelessai.com/api/posts \ -H "Authorization: Bearer $SHAPELESS_API_KEY" \ -H "Content-Type: application/json" \ -d '{"connectionId":"CONNECTION_ID","postText":"We rebuilt onboarding this week. Short write-up of what broke and what we changed.","queue":true}'
MCP tool call
{ "name": "posts_create", "arguments": { "connectionId": "CONNECTION_ID", "text": "We rebuilt onboarding this week. Short write-up of what broke and what we changed.", "queue": true } }
CLI
shapeless posts create --to CONNECTION_ID --text "We rebuilt onboarding this week. Short write-up of what broke and what we changed." --queue

Swap "queue": true for "scheduledAt": "2026-09-20T09:00:00Z" to pin an exact minute; leave both out and it publishes now.

Questions

Can you schedule Facebook posts without a third-party tool?
Yes. Meta Business Suite on desktop, under Scheduling options in Create post. It starts with: Go to business.facebook.com and click Create post, from the home page or the Content tab. That is enough when your audience is on Facebook and Instagram, both are in the same business portfolio, and nothing has to leave Meta. Steps read from Meta Business Help Centre: create and manage posts in Meta Business Suite on desktop on 2026-09-14.
Can an AI agent schedule my Facebook posts?
Yes, on the free plan. Add https://shapelessai.com/mcp to Claude, ChatGPT or any MCP host and the posts_create tool schedules through your connected Facebook account, or call POST /api/posts with a scoped key, or run the CLI. Publishing tools are flagged so the host asks you before anything goes out.
Can I schedule a first comment on Facebook?
No, and we will not pretend otherwise. firstComment is accepted for LinkedIn, X and Bluesky only; on Facebook the API answers 422 and names the rule. Facebook has no equivalent we can publish reliably.
Can I schedule posts to my personal Facebook profile, or only to a Page?
Only to a Page. Meta retired the permission that let apps post to a personal profile in 2018, so no scheduler or connector, ours included, can publish to your own timeline. Pages are what Meta's API publishes to: sign in with the Facebook profile that manages the Page, keep the Page (and its business portfolio, if it has one) ticked on Facebook's screen, and Shapeless saves each Page you manage as its own account.
What does the free plan cost me later?
Nothing for the rail. Scheduling and publishing never spend credits. The $5 refilled each month is for the agents that research, write, design and render - a paid plan refills more of it and lifts the daily cap.

Schedule Facebook and everywhere else from one place, free, 10 posts a day.

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